The first eyewear brand making more sustainable frames available at a global scale.

GrandVision is the exclusive vendor of DbyD and is a global leader in optical retailing. DbyD is a spearhead for GrandVision to enable further sustainable initiatives within our brand portfolio. The challenges of today are not the same as those of tomorrow. Join the conscious mouvement with frames that are made with care.

Ahead of our ambition to be fully sustainable in our collections by 2024, DbyD's sun collection is currently 100% sustainable. 7000 of our stores have access to responsible eyewear.

Designed to last

We make products that are sleek and designed with sustainability in mind. DbyD is all about long-lasting frames that will not be out of fashion in one season, combining neutral shades inspired by nature. 

Make your unused glasses circular:

Bring them back to us, we’ll give them a second life! We collect, repair then donate them to a range of charities around the world. They are in good hands, and soon on good noses. To find the nearest place: use the SHOP button at the top right of the page.

Join the conscious movement with frames that are made with care.

The brand has launched a lifecycle analysis to measure the environmental impact of a pair of glasses to help guide its work, particularly in terms of carbon footprint and water consumption. DbyD has meticulously selected innovative materials to drastically reduce the impact on the environment : our sunglasses assortment, for instance, use 100% of them. This is the beginning of a journey as DbyD is engaged in perpetual evolution towards a more globally sustainable goal.

Our materials

Our brand commits to completely transparency,

so that our consumers know exactly what they are getting.

Still have questions?

Our collections

Our frames are designed to fit all face shapes, lifestyles and aesthetics.
We bet they'll be a natural fit.

Where to buy?
When you come visit us, don’t forget to bring back your unused or broken glasses: we’ll give them a second life! DbyD eyewear is sold exclusively in-store and online at Grand Vision retailers.