

What we stand for
We removed everything that wasn’t necessary and designed smart, simple and durable glasses that fit with your lifestyle.
Mindful life.
Minded design.
Day by Day.
DbyD.Part of the EssilorLuxottica Group, DbyD is a brand built on responsibility, accessibility and timeless design – offering essential frames that stand the test of time in over 39 countries.
We believe in eyewear that fits naturally into everyday life, away from trends, without compromises.Our philosophy
At DbyD, we follow a philosophy of removing the unnecessary to make space for clarity, simplicity and meaningful essentials. Our pieces are designed to evolve with you: made to be worn, loved and lived in day after day.
For us, design is intentional. Every detail is considered to ensure comfort, timelessness and ease, creating eyewear that naturally fits into everyday life without compromises.Living DbyD means choosing clarity, comfort and essentials that fit into everyday life. 

Crafted for what matters
Find a store near youWe believe in creating eyewear that is thoughtfully designed and made to be part of your everyday life. Our frames are crafted with durability and timelessness in mind, focusing on quality construction and materials chosen for long‑lasting wear.
Our approach is about considering every detail so that each piece feels essential, comfortable and naturally easy to live with over time.Make your eyewear last even longer.
Explore care tipsWith a few simple habits, you can extend the life of your eyewear and preserve its quality over time.



